Approach

Like many organizations, HousingPlus had to transition its annual fundraising event to a virtual format in response to the challenges posed by COVID-19. Hosting a virtual event for the first time required developing a strong digital communications strategy to engage both new and existing audiences effectively

Wandering Zoo created a successful digital media campaign that helped the non-profit transition its annual gala and auction into a dynamic virtual experience. The digital strategy included paid and organic social, email campaigns, graphic assets, and a customized promotional toolkit to empower auction donors, partners, and board members to amplify the campaign’s reach.