The Atlantic Festival
About
AtlanticLIVE is the events division of The Atlantic, producing in-person and virtual experiences that bring the magazine’s journalism to life. Its flagship event, The Atlantic Festival, convenes leading thinkers, authors, and cultural figures for conversations, panels, and performances on today’s most pressing issues.
Approach
Developed and executed a full social media strategy, advising on content creation, channel strategy, and visual direction throughout all phases of The Atlantic Festival—pre-event, live, and post-event. Created promotional content to build excitement in advance of the event, promoted festival sessions as they went live to online audiences, and shared recap clips of festival highlights afterward.
Goal
Support the existing social media team at AtlanticLive during the busiest event of the year to strengthen online engagement and ensure consistent coverage of The Atlantic Festival.
Services
Social media (organic)
Copywriting
Graphics direction
Video editing
Tools
SproutSocial
Slack
TrueAnthem
SocialFlow
LiveCut (on X)