Wandering Zoo is a digital media consultancy specializing in strategy, marketing, and content for social media, email campaigns, and websites.

Wandering Zoo is led by Arzoo Hansen, a digital media specialist with a decade of experience successfully managing marketing and communications for cultural institutions, advocacy campaigns, and corporate, public and international affairs.

Arzoo has a proven track record of launching online presences, building followership, managing five- and six-figure digital ad budgets, engaging with communities, and creating content that promotes high engagement without compromising authenticity or brand voice.

Some recent digital campaigns include a successful ballot initiative to adopt ranked choice voting in New York City, a public information campaign to help childhood victims of sexual assault, and a project in collaboration with NYC government to track interpreter services during elections.

Prior to launching Wandering Zoo, Arzoo held full-time digital communications roles at the Brooklyn Academy of Music, the Lower Manhattan Cultural Council, the Museum of Arts and Design, and Con Edison where she helped dramatically grow social media followers, audience engagement, email sign-ups and web traffic.