Wandering Zoo is a digital media consultancy specializing in strategy, marketing, and content for social media, email campaigns, and websites.
Arzoo is a digital media expert with over a decade of experience designing and executing impactful campaigns for cultural institutions, advocacy groups, and public affairs initiatives. As the founder of Wandering Zoo, a digital media consultancy, she partners with non-profits, public affairs firms, educational institutions, and festivals to deliver creative strategies that build followership, foster engagement, and drive measurable success.
Arzoo has spearheaded diverse campaigns across industries and causes, including:
A successful ballot initiative that introduced ranked choice voting to New York City’s elections.
A public awareness campaign to assist childhood victims of sexual assault.
A project with NYC government to improve interpreter services during elections.
A digital transformation of HousingPlus’s annual fundraising gala, raising $300K—exceeding goals by $100K.
An initiative with the Harvard Kennedy School’s Shorenstein Center to counter Kremlin disinformation during the Russia-Ukraine conflict, reaching over 2.5 million Russian citizens.
Organic social strategies for The Atlantic Festival, amplifying visibility and engagement across digital platforms.
Before founding Wandering Zoo, Arzoo worked with cultural organizations such as the Brooklyn Academy of Music, the Lower Manhattan Cultural Council, the Museum of Arts and Design, and Aga Khan Music Initiative. In these roles, she drove significant growth in social media audiences, engagement, email subscribers, and website traffic through innovative strategies and storytelling.
Arzoo’s expertise spans social media strategy, content creation, campaign management, and data analytics. She excels in platforms like Google Ads, Meta Ads, and email marketing tools and is skilled in project management and creative direction. Her work has consistently achieved results without compromising authenticity or brand voice.
Arzoo holds an M.A. in International Affairs from The New School, and she continues to expand her expertise with certifications in Google Data Analytics and Meta Marketing.
You contact her at arzoo@wanderingzoo.com